[scotsboyuk]

Sony Ericsson have been one of the most active manufacturers in terms of attempting to address environmental concerns in their product lines. Daniel Paska, Sony Ericsson's environmental expert, has given a bit more insight into the processes that Sony Ericsson use to boost its green credentials during a seminar.

Mr Paska stated that SE "... employs the same environmental standards across its entire global footprint. The company has divided the environmental requirements for its products into three levels: basic requirements (legislative requirements) - additional requirements (customer requirements) - and top-level requirements (our own requirements)". Whilst it's easy to declare that a company is taking such issues seriously Mr Paska gave some concrete examples of just how seriously Sony Ericsson is taking the matter. For instance, the company spends $100,000 verifying subcontractor data to ensure that they have control over what materials are used in their products, a sum of money made all the more significant when one considers that SE have recently been losing large sums of money.

Mr Paska gives some other examples too, which serve to show that SE isn't simply responding to legislation on environmental issues, but taking a pro-active stance and tackling issues before they have a legal requirement to do so. The main thrust of SE's environmental policy recently has of course been its Green Heart brand, which is essentially a range of products that are as environmentally friendly as the manufacturer can make them. The main challenge, however, will be to take this from being a niche line to being the dominant force in its portfolio. So far SE's major handset release and flagship handsets haven't been Green Heart products.

[via evertiq]

From Unofficial Sony Ericsson Blog: http://blog.se-nse.n...en-credentials/