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Sony Ericsson Logo To Go Multicolor?
NightBlade
post 2009-07-29 00:32
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se-logo-multicolour

In an attempt to "freshen up" their advertising, Sony Ericsson are said to be adopting more colours for their familiar logo that has remained unchanged since the joint venture's establishment back in 2001. In other words, the spherical  silvery casing shall no longer contain only green goo.

This is of course only part of the company's forthcoming campaign, which is supposed to be bigger than even their 2006 "I *love* Sony Ericsson" one. You know, the one that replaced the heart symbol with the Sony Ericsson logo. So, the main aim of the said campaign will be to promote the Entertainment Unlimited brand (and hence, Satio, Aino and Yari) and their PlayNow services.

On top of that, a few lucky bastards customers, who buy certain handsets after the campaign's launch next month will be given tickets to next year's football World Cup in South Africa. Nice!

Source: Marketing Magazine



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RD274
post 2009-07-29 02:53
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Wheres red ? laugh.gif


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najodleglejszy
post 2009-07-29 06:07
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Gone for a beer tongue.gif


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JeNeI
post 2009-07-29 08:31
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I'll def. go with Blue smile.gif .


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RockHell
post 2009-07-29 08:38
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OK. It an idea I suppose


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NightBlade
post 2009-07-29 10:03
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QUOTE (RD274 @ 2009-07-29 05:53) *
Wheres red ? laugh.gif


Well, they only mentioned blue, orange, pink and purple, so there you have it! tongue.gif


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Reversedhex
post 2009-07-29 12:52
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QUOTE (NightBlade @ 2009-07-29 11:03) *
Well, they only mentioned blue, orange, pink and purple, so there you have it! tongue.gif

orange looks more like brown to me tongue.gif


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santae3
post 2009-07-29 13:01
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QUOTE (Reversedhex @ 2009-07-29 18:22) *
orange looks more like brown to me tongue.gif

oh so that was orange ehh??


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isashach
post 2009-07-29 13:36
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Well if they wanted to do it in the colours of the cup, they should have looked at this:

But anyhow, I love the blue, the orange/brown one is nice, but there are to many pink ones tongue.gif! I think they will give each series (EU, C, W, Others) a colour and the green one will remain the companies' logo.
PS: Only 316 days left laugh.gif!


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hks_911
post 2009-07-29 13:59
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ORANGE????????hehe lol.gif


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NightBlade
post 2009-07-29 14:02
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QUOTE (Reversedhex @ 2009-07-29 15:52) *
orange looks more like brown to me tongue.gif


Well, shifting the hues does only so much. I'd have to increase the brightness if I wanted for it to look more orange-y. But then I'd have to cut out the silvery part in order t apply the effect only to the saturated insides. These are things I did not feel compelled to do at 4 in the morning.


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isashach
post 2009-07-29 14:34
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You mean you did this yourself?


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hks_911
post 2009-07-29 14:55
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OMG!!!!!!!!! wink.gif


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oosmus
post 2009-07-29 15:10
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wow i thought they would have it to match the phone like a white phone would have a white logo


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Reversedhex
post 2009-07-29 15:32
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QUOTE (NightBlade @ 2009-07-29 15:02) *
Well, shifting the hues does only so much. I'd have to increase the brightness if I wanted for it to look more orange-y. But then I'd have to cut out the silvery part in order t apply the effect only to the saturated insides. These are things I did not feel compelled to do at 4 in the morning.


magicwandtool did that for me but im not judging you tongue.gif afterall hard work often pays off after time, but laziness always pays off now

btw check colorize and it might get better

This post has been edited by Reversedhex: 2009-07-29 15:36


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NightBlade
post 2009-07-29 16:35
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Never got used to using the magic wand tool, truth be told. laugh.gif


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santae3
post 2009-07-29 17:00
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oh self made ehh?? then its ok, thought thats how sony eric gave the logo


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MrMojo
post 2009-07-29 22:25
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Bright colors would be nice such as red, orange, yellow or white (to match the newer phones models like Rachel/X3).

Although... SE needs to do more than change their logo's color if it intends to survive considering it's not doing well financially!


This post has been edited by MrMojo: 2009-07-30 18:09
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Kaosblade
post 2009-07-30 09:54
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It would be a nice touch, especially if there was a strong blue and red.

This post has been edited by Kaosblade: 2009-07-30 09:55


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Manny
post 2009-07-30 15:03
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Yeah would've been better if the colours stood out abit more but it looks ok smile.gif

This post has been edited by Manny-: 2009-07-30 15:03


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