Sony Ericsson enters the Korean market, kicks off with the X1 Options

[Mizzle]

Sony Ericsson today announced the launch its business in Korea. Sony Ericsson will cooperate with SK Telecom, who will be carrying the XPERIA X1 smartphone. SK Telecom, who will be the distributor of the phone, has decided to customize the X1 with the local Korean customers in mind. This means that there'll be three new panels - "My smart panel", "DAUM panel" and "My PC panel" - in addition to the regular panels.

The "My smart panel" is an Internet service for smartphones developer by SK Telefom, and it provides users access to online services, such as e-mail, Messenger and Internet browsing. The "DAUM panel" is a panel by Sony Ericsson that provides users with instant access to services found on the DAUM portal, including e-mail, web search and T-story. The last of the three panels, "My PC panel" will allow users to use media services by connecting the handset to the content and software of a PC through WiBro.

"Our vision for the Xperia X1 is to deliver a seamless blend of mobile web communication and multimedia entertainment in a distinctive stylish design," said Hirokazu Ishizuka, Corporate Vice President and Head of Asia Pacific Region of Sony Ericsson Mobile Communications.  "Customised panel interface on the Xperia X1 means that our customers will be able to live their lives to the fullest by enjoying the premium experience of energised communications in their own way."

"We are very excited to establish Sony Ericsson's presence in Korea and firmly believe that we have the right product to offer to Korean consumers," said Hirokazu Ishizuka, Corporate Vice President and Head of the Asia Pacific region.  "Working closely with our strategic partner, SK Telecom, we will build the Sony Ericsson brand awareness and increase our mindshare within the marketplace."

"Xperia X1 is truly a personalized phone which offers smart-phone users an innovative yet premium mobile multimedia experience," said Youn-hee Han, Head of Sony Ericsson Korea. "Worldwide, it is the first time that the Xperia X1 has been customized with four panels to suit a local market needs, and it is a clear indication of Sony Ericsson's commitment to the market."

"As the strategic partner for Xperia X1, we are honoured to support the launch of Sony Ericsson in Korea, and to mark this milestone in the local telecommunications industry. With its full touch, unique customizable panel interface, we believe Xperia X1 will prove to be popular with sophisticated Korean mobile phone users," said Joon Dong Bae, Executive Vice President of SK Telecom.


The Korean X1 will enter the market with a 4 GB MicroSD card, preloaded with the Spiderman 3 movie. The first 1,000 customers to buy the X1 will also get their names engraved on their X1, as well as a luxurious leather phone case - all for free.

Sony Ericsson has set up quite a cool website for Korean X1 owners - you can find it at www.xperia.co.kr.

From the USEB:
http://blog.se-nse.net/sony-ericsson-enter...ff-with-the-x1/.

[voptxp]

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[worthy86]

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