2009 to be a... challenging year for Sony Ericsson |
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2009 to be a... challenging year for Sony Ericsson |
 2009-01-08 23:18
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#1
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 How you doin'?  Group: News Team Posts: 180 Joined: 2008-02-04 From: Bulgaria Member No.: 108,440 Mobile: Sony Ericsson C905  |
Sony Ericsson's CEO, Hideki Komiyama, predicts that the cell phone market during 2009 will be very tough, the main reason for this being the low consumer demand due to the global economy crisis. Despite that, in an interview with Reuters at this year's CES, he stated that "others are falling apart but we are holding up," referring to their main competitors, such as Nokia, Samsung and LG. He also points out that, despite the fact that they overtook Motorola's No.3 place in the mobile phone maker leaderboard in the third quarter, their shipments volume wasn't all too different in comparison to the previous quarter. Rather, he attributes their change of position to competitors' weak performance. That's why they're waiting for the Q4 earnings report, in order to make official estimates about 2009. Here comes the good part, though. They'd realised that they haven't exactly reached those profit margins in the low-double-digit percentage range they've been targeting since 2007. That's why they're rethinking their sales strategies. They plan on releasing more high-end devices, rather than the less profitable low-end ones, even if it means releasing less products than originally planned. They've been doing exactly the opposite the last 2 years. He also hinted that they're developing some kick-ass smartphones for 2010, but refused to give any further info. "At this moment we're under heavy rain. You have to look for shelter. But when you're in the shelter you start preparing, for a recovery", he said. Hit the source link for more info. Source: Reuters -------------------- Hard work often pays off after time, but laziness always pays off now.
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2009-01-08 23:32
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#2
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 Se-xy  Group: Moderators Posts: 5,787 Joined: 2007-06-08 From: London Member No.: 46,945 Mobile: W995 Brown | iPhone2G |
Hmmm, I hope they pull through 2009
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2009-01-09 15:39
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#3
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 Feel your SE-NSEs!  Group: Super Moderators Posts: 6,164 Joined: 2007-06-03 From: El' Denmark'O! Member No.: 45,889 Mobile: Idou (iDoYou) Tutorials Submitted: -1 |
YAY! More high-end phones!
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2009-01-09 15:42
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#4
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 Sensoid? Group: Super Moderators Posts: 4,716 Joined: 2007-03-10 From: The Netherlands Member No.: 25,830 Mobile: HTC HERO, HTC Magic, W910, W580, W300 Tutorials Submitted: 7 |
Wohoo, high end phones! Who wants a J100 lol ^^ SE has a youthfull image and dull low end phones don't fit in that imo...
-------------------- My work: Bright future FL 2.x Released October 22nd | Flash Lite 2.x Vista Sidebar | Vista transformation DB2020 | |
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2009-01-09 16:52
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#5
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 I asked for a custom title, and this is all I got!  Group: VIP Posts: 1,563 Joined: 2008-02-24 From: 7964.3km from Lynott. Member No.: 115,400 Mobile: K850i - Stock | W580i - Modded Tutorials Submitted: 4 |
Exactly, the youth is at the forefront of expectations of technological prowess. We just can't get enough
-------------------- ACEEL Elfpack Repository | CPP | Advertise Your Link Here (1$)
It's been long, but I'm back on my moddin' BS. |
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2009-01-09 20:08
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#6
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 Heaven restores you in life Group: VIP Posts: 2,925 Joined: 2008-01-07 From: Scotland Member No.: 99,493 Mobile: HTC Touch HD (Blackstone) |
But younger people don't necessarily have the same spending power, so you have to balance your appeal.
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2009-01-09 20:17
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#7
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 I was here first Group: VIP Posts: 951 Joined: 2005-03-06 From: The capital city of Lancashire Member No.: 49 Mobile: BlackBerry Storm, HTC TD2, Nokia N97/5800/5530 |
"SE has a youthfull image", you seen my line up recently
SE is in better shape than ever IMO. -------------------- Mobile-Review chief administrator, i know everything there is to know about mobile phones, and anyone who's anyone in this game is a mate of mine!!
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2009-01-09 20:21
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#8
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 Laird Attwood Group: Super Moderators Posts: 3,006 Joined: 2007-08-16 From: Staffordshire, UK Member No.: 60,397 Mobile: iPhone 2G, 3G 8GB Black 3G 16GB White |
QUOTE (Step666 @ 2009-01-09 20:00)  But younger people don't necessarily have the same spending power, so you have to balance your appeal. Step read something similar on mobiletoday or mobilenews, but it included him stating low end handsets were also key. -------------------- |
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2009-01-09 20:22
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#9
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Heaven restores you in life Group: VIP Posts: 2,925 Joined: 2008-01-07 From: Scotland Member No.: 99,493 Mobile: HTC Touch HD (Blackstone) |
On where or where?
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2009-01-09 20:27
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#10
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Laird Attwood Group: Super Moderators Posts: 3,006 Joined: 2007-08-16 From: Staffordshire, UK Member No.: 60,397 Mobile: iPhone 2G, 3G 8GB Black 3G 16GB White |
QUOTE However, he added that in some markets the company still needs a mix of high-end and cheaper phones. here this isn't the story I read but I guess it'll do -------------------- |
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2009-01-09 20:33
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#11
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Heaven restores you in life Group: VIP Posts: 2,925 Joined: 2008-01-07 From: Scotland Member No.: 99,493 Mobile: HTC Touch HD (Blackstone) |
Hadn't seen that myself.
But, I have commented on here in the past that low-end phones are the industry's bread and butter. Sure, they don't grab the headlines and you don't make as much profit on each handset but if you pump 'em out in the millions, it all adds up. |
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2009-01-10 15:48
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#12
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Se-nse-ible  Group: Members Posts: 510 Joined: 2007-06-28 From: Ohio, USA Member No.: 51,075 Mobile: w760i, W810i |
QUOTE (Step666 @ 2009-01-09 15:25) Hadn't seen that myself. But, I have commented on here in the past that low-end phones are the industry's bread and butter. Sure, they don't grab the headlines and you don't make as much profit on each handset but if you pump 'em out in the millions, it all adds up. Only if the consumer buys it, though. Which I'm not sure people do. Here in the US if people want a low-end crappy phone, they go and buy a Samsung, LG, etc. Don't know about you guys across the pond. --------------------  |
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2009-01-11 11:27
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#13
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n00b Group: Members Posts: 5 Joined: 2007-11-28 Member No.: 87,840 |
He also hinted that they're developing some kick-ass smartphones for 2010, but refused to give any further info.
ok then i'll buy a decent feature phone from them in 2010-2011 This post has been edited by recl: 2009-01-12 15:29 |
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Lo-Fi Version | Time is now: 2009-11-22 03:07 |
