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Sony Ericsson becomes Official Mobile Handset of 2010 FIFA World Cup™
xell
post 2008-09-28 17:57
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Sony Ericsson Logo

Sony Ericsson announced today that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup™. This appointment is effective immediately.

Speaking in Lund, Sweden, Lennard Hoornik, Corporate Vice President and Head of Global Marketing said,
We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football.

Read more about that here.

From the Unofficial Sony Ericsson Blog:
http://blog.se-nse.net/2008/09/24/sony-eri...d-cup%e2%84%a2/.


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Ly
post 2008-09-28 17:59
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Se-xy
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Confused, shouldn't it be manufacturer?


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Mizzle
post 2008-09-28 18:00
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lol.gif That's exactly what I thought when I read the press release.


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xell
post 2008-09-28 18:01
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me. here. now.
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Nope, although your logic is correct. It's a title like (e.g., could be fictional) "BMW, Car Of The Year" or "Samsung, Official TV Of The Olympics" and alike.


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weirdwilli
post 2008-09-28 18:07
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Bit odd if you ask me lol.gif


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Ly
post 2008-09-28 18:15
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Se-xy
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lol.gif Ah well something postive for sonyericsson.gif smile.gif


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