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New President brings Bravia to India
Mizzle
post 2008-08-09 18:25
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Four days ago, Sony Ericsson appointed a new President to lead Sony Ericsson India. His name is Anil Sethi, and even though he's only been in the chair for a few days, he's already got major plans about bringing Sony's high-quality TV / display brand, Bravia, to India.

- In Japan if you see we have already integrated the brand Bravia in the handset business and with the time we will do that in India too, says Sethi.

It seems like a great and long-awaited move. Hopefully it's not just branding for the sake of it, as explained in this rant, but being that I've never personally tried any of the Japanese handsets with Bravia branded displays, I cannot comment on that.

Sony Ericsson's market share in India is at about 13 percent, and compared to Nokia's huge market share of 62.5 percent it might seem like a dead end, but Anil Sethi believes otherwise:

- We are aware of people's need to be connected. The people is rural India will be using our AM phones so we know that there are special needs there and we know how to fulfil, he says in an interview with NDTV Profit.

In addition to this, Sony Ericsson India is also getting ready for the 3G technology to kick off in India. It is expected by Sony Ericsson that India is to contribute almost a quarter of the global mobile phone business over the next two years, so the whole 3G preparation might not seem like a bad idea.

Source: NDTV Profit

From the Unofficial Sony Ericsson Blog:
http://blog.se-nse.net/2008/08/09/new-pres...ravia-to-india/.


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Ly
post 2008-08-09 18:31
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Im sure many will be happy about this. smile.gif


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prashast
post 2008-08-09 18:49
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ya im happy.its a goooood news
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Rajesh_Pandey
post 2008-08-10 07:43
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Yay! Go SE go!
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thugz mafia
post 2008-08-10 08:13
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we're neighbours goddamnit



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saajan4niva
post 2008-08-10 08:40
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gud luck SE,

ehh, fokia leads the market bcoz of its cheap symbian phone like 6600 etc, where sony doesnt have any... ppls understand symbian here, they know the 0S, SE should understand it.. making a move to bring bravia in india is welcome.. but itll not help...

fokia 3600 3.2mp comes in 9500rs, where w810 cost 9550rs, 2.0mp.

why the heck, they will buy W810? if they r not wise like me tongue.gif
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amith007
post 2008-08-10 08:57
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hey.. its a great news for us!!!!!!!!!!!!!!!! long live SE..


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Ishan Sardar
post 2008-08-10 13:51
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Way to go SE...........laugh.gif


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maniacks
post 2008-08-10 17:37
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Karun
post 2008-08-11 06:30
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good news for indians! smile.gif


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prashast
post 2008-08-12 06:03
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QUOTE (saajan4niva @ 2008-08-10 14:02) *
gud luck SE,

ehh, fokia leads the market bcoz of its cheap symbian phone like 6600 etc, where sony doesnt have any... ppls understand symbian here, they know the 0S, SE should understand it.. making a move to bring bravia in india is welcome.. but itll not help...

fokia 3600 3.2mp comes in 9500rs, where w810 cost 9550rs, 2.0mp.

why the heck, they will buy W810? if they r not wise like me tongue.gif

Saajan Jee said very much correct.SE should bring Symbian to rule the market.But still Walkman's hav a very good sound & nokia's music editions r not comparable to it.
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Karun
post 2008-08-14 12:12
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W810 doesn't cost Rs 9550...it costs just about Rs 7000.


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leiu90
post 2008-08-16 09:56
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tat was awesome...coollll!!!


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SE-NSE
 
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saajan4niva
post 2008-08-17 07:41
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Who said, w810i discontinued m0del, and last cost for a new piece around 1month was 9500 frm s0ny world.
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