Sony Ericsson increases UK market share Options

[Mizzle]

Mobile News International reports that Sony Ericsson has increased its UK share by 5 percent, to 25 percent, for the fourth week running. This makes Sony Ericsson the second largest handset manufacturer in the United Kingdom.

The five percent gain comes mainly from launch of the C902, which we've just published a review of, on contract, as well as cheaper phones, such as W350 and W380, on prepay. In addition to this, Sony Ericsson's W580 and W910 are selling well on cheaper contracts.

According to Mobile News International's sources, Sony Ericsson expanded too quickly, resulting in the release of many unneccessary phones. Last year, Sony Ericsson announced 15 phones more than the previous year. Sources claim each phone require over 100 extra engineering and marketing staff. This sounds like one of the most reasonable reasons as to why Sony Ericsson is looking to cut 2,000 employees.

We wouldn't be surprised to see Sony Ericsson stepping up its game later this year. Sony Ericsson's president, Hideki Komiyama, has officially said there'll still be financial problems to a certain degree in Q3 this year, but Q4 should be different. Especially with the launch of such phones as C905, W595 and W902.

Source: Mobile News International

From the Unofficial Sony Ericsson Blog:
http://blog.se-nse.net/2008/07/31/sony-eri...uk-marketshare/.

[Ly]

Interesting. Nice to here their sales are running smoothly

[Mattwood]

whoohooo I rock (j/k)