Sony Ericsson may acquire Spice Mobile |
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Sony Ericsson may acquire Spice Mobile |
 2008-07-10 22:31
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 Best staff member of 2008 (apparently)  Group: Admins Posts: 2,888 Joined: 2008-01-18 From: Denmark Member No.: 102,800 Mobile: C901, C903, W995 and XPERIA X1 Tutorials Submitted: 2  |
 Sweden-based Sony Ericsson, the world's fourth largest cellphone vendor, is in talks to acquire India-based Spice Mobile, reports the Economic Times. Spice Mobile, a BK Modi company, has a range of GSM and CDMA handsets under the Spice brand. The company had announced a sub-$20 phone devoid of a display screen in February at the Mobile World Congress. Spice Mobile has a market capitalisation of round Rs 177 crore with its shares closing at Rs 22.7 on Thursday on the Bombay Stock Exchange. However, Modi is looking for Rs 80 - 100 per share, which values Spice Mobile at around Rs 700 crore. Modi had last month exited his other telecom entity, Spice Telecom, a carrier operational in two circles of Punjab and Karnataka. Read In partnership with CellPassion.com. -------------------- You can visit my website here, if you want. |
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2008-07-10 23:32
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 twitter.com/scotsboyuk Group: Admins Posts: 14,185 Joined: 2005-03-03 From: Blighty Member No.: 40 Mobile: T68i (The Lightsaber of Mobiles) |
I wonder what SE's rationale behind this move might be? SE do seem to be paying more attention to the ultra-low end market, or at least they should be, so perhaps this is what they are going for with this?
-------------------- Bessie Braddock: Winston you are drunk. Churchill: Yes, but in the morning I shall be sober, and you will still be ugly.
Jag gillar blonda svenska bikinibrudar väldigt mycket, och jag har en iPhone och den äger allt tack var min kompis Rekoil! My Blog Follow me on Twitter FOR SALE: X1 < SOLD but I still haven't updated my sig to remove this (Note from scots: Hmmm ... I wonder who put that there?) |
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2008-07-11 00:14
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 Heaven restores you in life  Group: VIP Posts: 2,925 Joined: 2008-01-07 From: Scotland Member No.: 99,493 Mobile: HTC Touch HD (Blackstone) |
That's weird, in the original article, it describes
 as 'the world’s third-largest handset manufacturer' whereas Mizzle seems to have demoted them to 'the world's fourth largest cellphone vendor'  It does seem a slightly odd move IMO as well. Personally, I'd say could do with consolidating what they have before trying to move forward again. They need to refresh a number of models in the range and get away from some of the recent problems such as the W580 and just steady the ship, as it were. Then they can look into buying random Indian phone manufacturers.@scots: I suppose their rationale is probably that there's over a billion people in India who are all very poor but it's potentially an enormous market if they can hit it just right, so taking an existing manufacturer that specialises in such a market, slapping on the brand and bringing some manufacturing firepower to bear might just be the answer.
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2008-07-11 06:02
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 n00b Group: Members Posts: 9 Joined: 2007-07-05 From: UK Member No.: 52,550 |
Well, "manufacturer" and "vendor" are very different things so the reports could be right.
India, China and Africa are enormous markets but very poor, so yes, it's a move to access those areas. India is also very cheap to produce good quality goods in. |
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2008-07-11 11:28
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 (/) SE-and-DROID [:] Group: Admins Posts: 12,229 Joined: 2005-03-23 From: Lancaster, UK Member No.: 152 Mobile: HTC Magic, W880i (silver), T610 (red), ///T68, CAR-100, VGC-V3S! |
They really are focusing efforts on the low end, cheap market
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